Roy Fitzwater

I am the driving force behind this brand, built from a lifetime of competition, adventure, and an unshakable commitment to pushing limits. My background in safety and environmental engineering gave me the technical expertise to understand quality and durability, but my true passion has always been in extreme sports. From motocross racing to skydiving, competition shooting to endurance running, I have lived the mindset of giving 100% and then finding a way to give even more. That same relentless drive fuels everything I create, ensuring that my apparel isn’t just another option—it’s the only choice for those who refuse to settle.

I don’t believe in following trends or playing it safe. I built this brand to stand apart from the legacy sportswear companies that play it soft. My goal is to bring a harder, bolder, and more aggressive edge to athletic apparel—something made for competitors who push their bodies, their minds, and their limits. I take pride in controlling the quality of everything I offer, making sure that every piece lives up to the expectations of those who demand the best. For me, this isn’t just business—it’s personal. If you live to compete, if you thrive on the fight, then you’re exactly who I make this for.